Investment marketing: Graham Bentley on why investment managers should ‘spend a day’ in an adviser office

Octo Members
10 October 2019
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A 90-second watch.   

Graham Bentley heads up investment marketing consultancy gbi2, and our latest 3 Questions, answers on advice he would give himself if coming into the industry, current headwinds, and whether or not asset management firms really understand what it is that financial planners do.

In case you’ve missed our new Octo Selectors Series, check-out Ben Seager-Scott‘s interview here as he chats to Gary Shepherd on how to avoid ‘greenwashing’ in ESG investments.

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