A 23-minute watch.

George Cliff is the pre-sales technical manager at Clever Adviser, a adviser technology firm. Chatting with Lee Robertson about his business, he talks through the advisory and discretionary investment solutions they provide advisers, and the different tools and service to make their businesses run more smoothly.

Clever Advisers partner with advisers and provide tools and services to help them manage their investment solutions, backed by Clever’s ‘Clever Engine’, an algorithm that ranks and scores funds. Advisers can then utilise these recommendations in-house on an advisory basis, as a “tool to guide their models”, or opt for discretionary model portfolio solutions where Clever “take care of asset allocation and fund switching”.

In the detail, advisers can use whichever wraps or platforms they like to hold the funds and execute switches.

George also gives his view the active vs passive debate as discussion moves into what’s underlying in the portfolios: there are periods in the cycle where there’s ‘active value’ and other periods when it’s not. “Sitting firmly in either camp can be a dangerous game.”

Put simply, they’re agnostic: they will simply look for ‘consistent alpha’, and in its absence, recommend a tracker.

He adds: “There are investors out there that are very costs conscious, but they are cost conscious in the absence of perceived value. The duty of ourselves and advisers to demonstrate that there’s value out there.”

In case you missed it, here’s Nucleus’ Natalie Holt talking about the best ways to do content.