A 25 minute watch.

Protection specialist shares key learnings after 30 years in the sector

Independent sales performance consultant Angela Davidson brings more than 30 years’ experience of the financial services sector.

Passionate about the protection space, she hopes to share her experience with those who want to write more business but aren’t quite sure how to open up the conversation and tells Sam Shaw about some of her own lessons learned throughout her career and praises the vast amount of product research now available.

Keen on the power of neuro-linguistic programming, she says many advisers are inadvertently inviting objection before they even begin, just by choosing the wrong words.