A 27-minute watch.   

Nick Lincoln runs financial advice firm Values To Vision, and sat down in the coffee booths with Lee Robertson to chat through his business, the industry value chain, his new podcast, and why he doesn’t like to be told how to run his business.

One of Lincoln’s core beliefs is the value of the planning stage:  ‘portfolio management cascades off the back of the financial plan’. He adds that if the plan is ‘the car’ then portfolios are ‘the fuel’.

Asks what fuel he uses, he points out that it doesn’t really matter as long as the strategy fits. That said, within his firm, he explains why no active managers are used, and their model portfolios are ‘tinkered with very little’.

He then gives his view that to stand out, a simple way is ‘doing the things that you say you’re going to do’, and that if you do, it ‘marks you out as different’. He offers some quick wins in this area.

Regarding charges – be it ad valorem or otherwise – he believes the most important thing is that clients ‘know exactly what it is that they’re paying’.

Lincoln also discusses his views on RDR, lifestyle planning, and his podcast Money Hat Tip.

In case you missed him, Nick was in the hot seat for 3 Questions here.