A 34-minute view.  

There are few who know more about compelling writing in financial services than Lucian Camp.

In this session with Lee he discusses why, even in the age of short form content and video, why longer form, well written articles achieve brand distinctiveness and are great for displaying thought leadership from financial planners and advisers.

Always entertaining and a joy to listen to, this is a session well worth spending some time over. It is also interesting how Lucian gives some ideas towards the end beyond writing around getting out there, building confidence and meeting people. Always great advice for those seeking to build their professional networks.

As ever, we are grateful to Lucian for sparing his ideas and experience with the community.

#brand #contentcreation #contentmarketing