A 28-minute watch.

FP Advance’s Brett Davidson talks with Lee Robertson about the his consultancy and the courses they offer, delving into the broadening scope of his advice in recent years, how advisers can leverage the exceptional relationships they build with clients, the ‘modern’ way to refer, and why time off is so important.

Brett has been a financial planning consultant since soon after arriving in the UK in 2004, advising on “proposition, pricing segmentation, looking at who you serve – all the usual stuff”, but “in the past 6 or 7 years” has found his advice broadening into “effective business management”.

In planning, he views the role’s responsibilities as a 3-legged stool: “the first is the advice and selling, the second is technical information and study, and the third is the business piece” – “when running the [financial planning] business back in Australia, we would’ve killed it if we’d known all the business stuff”.

He goes on to describe net promoter scores and how advisers could be taking advantage of the fact they receive among the highest when compared across industries.

Davidson also discusses the tight labour market and its ramifications; why he thinks content is “the modern way of referral” and the open rates you should be pleased with; and how time-off enables his “brain to connect some dots”.