A packed 1 hour watch.   

Covid-19 changed the  financial services landscape but how has it enhanced communications?  What good communications have our panel of experts seen and what should good communications look like now .

Packed full of tips and ideas.  Jon Pittham put your questions to Faith Liversedge, Tim Thompson-Rye and Mitchell Fraser-Jones.

Briefly looking back at the pandemic that forced the the industry to embrace digital and remote communication, our experts discuss the many examples of great communication strategies and innovative use of media they saw. They ask  (and answer) how advisers and groups can now take the best of what was seen during that baptism of fire and build on it to ensure communications are memorable and authentic and keep the conversation going.

You cannot talk about delivery of a communications strategy in the new normal without talking technology and here the panel cover a lot of ground including the tools, the rise and rise of video, personalisation, niching down, applying the tech, gathering the insight, managing the data and systems integrations.  There is naturally a little debate around the good, the bad and the ugly.

There are no doubt challenges to deliver timely communications in our regulated environment and our panel look at how the industry has risen to that challenge during the pandemic and debate how you can provide a regular cadence of communications at the right time in a way that works for each client.

Our industry is cloaked in jargon that frequently alienates the end investor.  Our experts set out some ways to tell the story through words and images that resonate and cut through the noise.

There is of course a cost to communications and how do you fund and measure that investment?  How do you earn the right to be heard? How long is the game?